Title of the Case Study
Introduction
udi, a global leader in luxury automobiles, sought out a collaboration with SunDevs, aiming to innovate their promotional strategy at the International Motor Show. This event, renowned globally, boasts participation from the most prestigious automotive brands, offering visitors a first-hand look at the latest vehicle models.
The Challenge
Audi aspired to offer a seamless experience to the visitors and their advisors at the event. The challenge lay in creating a synchronized database. Whether attendees interacted via kiosks, personal mobile devices, or through Audi advisors equipped with tablets, everyone needed real-time access to the same data. This not only required a robust backend but also demanded seamless integration across various platforms.
The Approach
Recognizing the need for diversified yet synchronized platforms, SunDevs developed three distinct apps:
The Results
In the wake of Audi's strategic collaboration with SunDevs and the innovative digital tools they introduced, the International Motor Show witnessed remarkable outcomes. These results underscore the power of digital engagement in capturing the attention of potential buyers and generating significant interest in Audi's showcased vehicles.
High Engagement with the Applications:
During the two-week event, the applications developed garnered significant traction, resulting in over 3,400 quotes. This indicates the effectiveness of digital tools in engaging prospective customers and driving interest.
Strong Interest in Exhibited Vehicles:
The brand's showcased vehicles attracted immense attention, with over 2,500 quotes specifically made for these models. This suggests a successful alignment between Audi's vehicle presentation and the audience's preferences, translating into tangible interest and potential sales.
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