All Posts By

Fabián Rodríguez

7 clauses to take into account when hiring a mobile application development company

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When companies hire a software development or mobile application company, they pay close attention to the clauses of the contract. This is because most of the parties tend to not go through with their obligations at some point, especially the developers.

The costs of not determining the clauses from the beginning can make the parties enter into legal proceedings from the beginning, therefore, in any software project these are the minimum seven (7) things that must be determined:
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5 signs that your business needs a mobile application

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For a while now, companies entered the trend of using mobile applications in their businesses; however, many of them decided to use them to “be there” and show themselves as innovative companies. But having a mobile application goes far beyond having a platform for informing customers of your products or services; Thinking this is a big mistake, a mobile application should be an investment that generates income and not an expense.

In order to identify urgent and high-impact problems from those that are important but not necessary, there are important decisions that influence not only the costs, but also the efficiency of the company’s processes. In addition, you must consider each variable or signal that tells you when to hire a mobile application development agency.

Identifying problems: the difference between the useful and the necessary

when we go to a consumer electronics store we think differently than when we go to the supermarket, in the first case many times we can postpone the purchase of computers, mobile pho

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6 errors that disrupt the normal flow of a software project

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When a company hires software development services or mobile applications, many mistakes are made both prior to hiring and during the process. However, these errors occur bilaterally, that is to say, not only from the company that offers the service, but also from the contractor.

Just as in any business, every person who participates in a procedure generates friction points, they extend the filters necessary to accomplish a task, and this is how “bottlenecks” are generated.

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SunDevs recognized as a top mobile app development firm

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At SunDevs, we help companies and startups with their native mobile application developments to innovate their business processes. Our team of specialists counts with a great deal of experience in web design, web development, mobile application development in Android and iOS, and chatbot development. Our work pushed us to get recognized by Clutch, the leading B2B research and client reviews platform on technology development, marketing, design and related digital services.

Clutch’s team, based in Washington, D.C., researches firms that offer a variety of the previously mentioned B2B services, including the best firms developing mobile apps and web development around the world. The platform also highlights Colombian and Latin American firms as it expands its research across the region and globally.

Clutch offers these firms the best B2B research methodology, cualitative and cuantitative analysis which is also based in ratings and client reviews conducted by phone. These published client reviews offer a great overview of the projects developed by a firm, examining the quality of the service offered, cost, schedules and more. This helps potential clients connect with the top digital services firms, engage in new collaborations and help both parties be more successful together.

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8 keyword research tools for effective mobile marketing strategies

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In May of 2015 Google released a document called Mobile App Marketing Insights, it indicated that more than 40% of mobile applications were discovered through the searches in the application store. This is currently a trend, the importance of appearing in the search results made by users, is the pillar of growth for mobile applications.

How can we reach the top positions in a search? In the past and since the existence of Google we talked a lot about SEO (Search Engine Optimization), but in the application stores the search tendencies are slightly different, that´s where ASO (App Store Optimization) was created, a way to improve the visibility of mobile applications in stores, alluding to very similar factors for positioning; everything is based on a description with a sense and oriented to certain keywords.

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The 3 steps that companies may follow to cause a technology disruption

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An analysis by the Russell Reynolds Associates indicates that only a 29% of business leaders seek to face the traditional approaches to cause disruption in their companies. Imagine that your business is inside of this percentage. What would happen if “out of the blue sky”, the competitor decrease the friction and cause a disruption in the market which unlock their products or services?

This is something that the organizations need to pay attention, and not only managers must to boost disruptive thoughts, also employees, especially those who work for the development of the technologic model which support a company.

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Real estate is applying chatbot technology to change its business model

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The real estate is an industry that despite getting support from technology, has gone through a phase of little progress. So far the greatest innovation seen in the websites of these kind of companies was the display of multimedia and greater quality data (such as places nearby or 360 views).

When an industry gets stuck, it signals that the value curve that entrepreneurs can offer to their clients can be improved and one of the technologies that is gaining strength in this field is the chatbot, specifically, Facebook Messenger’s bots which are capable not only of providing relevant information or satisfactory customer service, but also turn interested users in potential buyers or tenants.

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4 brands that use Facebook Messenger bots for your business strategy and what you can learn from them

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A survey that was conducted by Oracle shows that about 80% of brands have plans to implement chatbots or have them implemented within their marketing and sales strategy. If we dig a little we can see that some of the largest and most successful companies have not doubted to make it part of their product distribution channel or content. Let’s see how they have done it:

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Basic guide for App Store Optimization in mobile applications

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Having a mobile application downloaded several times depends on the marketing strategies that a company uses. However, a conclusion is made by analyzing the channels used by most users to find or discover a new application: the search is still essential, and that is why we must pay special attention to those factors to make them appear higher in the results search of app stores.

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